How to Target HYBE Labels: Audition Secrets for BigHit, PLEDIS, and KOZ

Auditioning for HYBE? Don’t make the mistake of sending the same song to every label. HYBE is an umbrella for many different identities, and to pass, you need to target the specific "DNA" of each sub-label: BigHit Music, PLEDIS, and KOZ.

Before we dive into each label, here is a quick reality check: You aren’t just auditioning to be a singer. You are auditioning to be an Idol—a cultural icon. This means "Star Power" matters just as much as your voice. Companies are looking at your camera presence, styling, screen proportions, and how you carry yourself.

1. PLEDIS Entertainment: Vocal Precision

PLEDIS (home to SEVENTEEN, fromis_9) values technical vocal skills.

- What they look for: Accuracy is everything. Prioritize stable pitch, clarity, and controlled high notes.
- Song Choice Tip: For female vocalists, Ariana Grande-style songs are a strong option, provided they are adjusted to your comfortable range. Keep it clean and vocal-forward.

2. KOZ Entertainment: Rhythm & Unique Tone

KOZ (founded by ZICO, home to BOYNEXTDOOR) has a distinct hip-hop and trendy vibe.

- What they look for: They love rap and "singing-rap," but only if it’s solid. If your rap isn't clean, forcing it will hurt your score. Focus on rhythm, timing, and showing off a unique vocal tone.

3. BigHit Music: Fundamentals & Star Quality

BigHit (home to BTS, TXT) is currently more male-focused and looks for the "Complete Package."

- What they look for: Visual impact and camera presence are huge. After you pass, performance skills become the priority.
- Vocally: You must demonstrate clean fundamentals—stable pitch, correct technique, and absolute consistency.

HYBE Labels Audition Guide at a Glance

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