K-pop Audition Secrets: What HYBE, JYP, YG, and SM Actually Look For (Coach’s Guide)

Are you preparing for a K-pop audition but feeling lost? Many aspiring idols follow generic advice, but the truth is: every entertainment company has a different “DNA.” To pass an audition, you need to tailor your performance to their specific style.

As professional K-pop vocal coaches, we’re revealing the “hidden standards” and specific requirements of the Big 4 agencies: HYBE, JYP, YG, and SM.

1. HYBE: Global Vibes & Clean Visuals

HYBE (home to BTS, NewJeans, and Le Sserafim) prioritizes a global appeal that transcends borders.
- What does HYBE look for? They seek “Clean Visuals” and a unique, trendy voice that fits modern pop trends.
- What song should I sing for HYBE? Instead of overcomplicating your performance, choose popular U.S. pop songs. HYBE scouts want to see how well you fit into the global music market and if your vibe aligns with international trends.

2. JYP: Talent + “Inseong” (Character)

JYP Entertainment (home to TWICE and Stray Kids) is famous for valuing a trainee’s attitude and personality as much as their talent.
- What does JYP look for? They want to see solid basic skills combined with a coachable, humble, and hardworking personality.
- What song should I sing for JYP? Western pop songs are highly recommended. JYP focuses on the “half-air, half-sound” technique, so choose a song that showcases a natural, relaxed, and honest vocal style.

3. YG: Main Character Energy

YG Entertainment (home to BLACKPINK and BABYMONSTER) is all about swag, identity, and stage presence.
- What does YG look for? Hip-hop vibes and “Main Character” energy. You don’t just need to sing well; you need to stand out with a strong individual identity and confidence.
- What song should I sing for YG? To grab their attention, try singing songs produced by TEDDY. It proves you understand the “YG Sound” and possess the right “swag” for their specific brand.

4. SM: The Gold Standard of Vocals

SM Entertainment (home to aespa and NCT) is known for having the highest technical standards in the industry.
- What does SM look for? Perfection in vocal basics, clean delivery, and perfectly controlled high notes. They value technical mastery above all else.
- What song should I sing for SM? Aim for Taeyeon-style solo songs. Demonstrating technical vocal control and a wide range is the fastest way to get an “OK” from SM scouts.

Which K-pop company focuses on vocals vs. image?

Quick Summary for Aspiring Idols

If you are wondering which company focuses more on vocals versus image, remember these key takeaways: HYBE looks for global potential, JYP prioritizes your character and basics, YG wants your unique "swag," and SM demands elite vocal technique. Matching your song choice to these traits is the first step to success.

Conclusion: Get Professional Coaching

Stop following random, unverified audition tips online. If you want to debut, you need strategic advice from actual coaches who are currently training K-pop artists.

Ready to take your vocals to the next level?
kpopvocalcoach.com/kpop-audition-secrets-big4